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Customer Stories

Professional profile management for Fast Moving Consumer Goods(FMCG) using Viva’s Whatsapp for Business

They use a CRM to manage leads and have previously launched a few campaigns, primarily SMS campaigns, but they were ineffective. The SMS campaigns alone did not help them capture quality leads, and most of them....

Fast Moving Consumer Goods_FMCG

Client

A leading FMCG company with a distribution fleet of over 100 vehicles servicing throughout Europe.

Requirement

They regularly run marketing campaigns to increase sales, primarily during festival seasons. The company wanted a messaging platform to manage sales, orders, payment collections, and customer inquiries.

Challenge

They use a CRM to manage leads and have previously launched a few campaigns, primarily SMS campaigns, but they were ineffective. The SMS campaigns alone did not help them capture quality leads, and most of them were not converted due to the current system.

Solution

Viva offered a messaging platform that helped them run campaigns seamlessly whenever required using pre-designed templates verified by WhatsApp. The customer can now extract a complete analysis after each campaign, including;

  • Professional profile.
  • Successful reply messages,
  • Read receipts,
  • Order management,
  • Payment management,
  • Integration and monitoring.
Viva specializes in voice & data solutions with a significant focus on Cloud Telephony, WhatsApp for Business, Contact Centers, Internet Leased Lines, Managed SD-WAN as a service, AI Voice bots, Chatbots & Work from home solutions for enterprises.

If you would like to know more about this solution please click below:

Social Media eXperience

Client

A leading FMCG company with a distribution fleet of over 100 vehicles servicing throughout Europe.

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