A leading FMCG company with a distribution fleet of over 100 vehicles servicing throughout Europe.
They regularly run marketing campaigns to increase sales, primarily during festival seasons. The company wanted a messaging platform to manage sales, orders, payment collections, and customer inquiries.
They use a CRM to manage leads and have previously launched a few campaigns, primarily SMS campaigns, but they were ineffective. The SMS campaigns alone did not help them capture quality leads, and most of them were not converted due to the current system.
Viva offered a messaging platform that helped them run campaigns seamlessly whenever required using pre-designed templates verified by WhatsApp. The customer can now extract a complete analysis after each campaign, including;
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